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Nobody likes beauty product ads. Models presenting cosmetics, face creams or hair products always look like perfect, condescending beauties. It doesn’t help us to see ads produced by makeup artists and animation wizards. Her flawless skin makes us shudder at our own imperfections and wrinkles.
Her slender body makes us aware of our own weight. Their sumptuous hair makes our hair look ugly, depending on whether we find it too fine, too voluminous, too curly, too frizzy, etc. Then we will buy what the model wants to sell us because we despair of ever becoming as perfect as this model. It’s true that we would never admit it out loud, but that’s how we feel.
Dove’s advertising campaign is different. The models they use are real women and girls like us. Dove ads show real people talking about feeling insecure about their physical appearance and then realizing that they are beautiful just the way they are. It warms our hearts and gives us self-confidence.
We buy Dove because we’d rather listen to a company that tells us “you’re already beautiful” than one that yells at us “you’re ugly and that’s why you need this product now!” »
Since this is a company that advertises “real beauty”, we believe they use natural ingredients. However, many Dove products contain toxic components!
The beginnings of the pigeon.
Dove began in 1957 when the Lever brothers produced an original “beauty soap.” They advertised that their product was “much better for the skin” compared to other soaps because it was gentle and contained “one-quarter cleansing cream.” Its logo represented the silhouette of the dove that we see today. The models were typical of beauty product advertisements of the time, thin, with red lips and feminine.
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