Did You Know What “Durex” Really Stands For?
It turns out many people are just now discovering the true meaning behind the name Durex — and it’s not what you might think.
For decades, Durex has been one of the world’s most recognized condom brands, yet few have paused to ask: what does the name actually mean?
A Bit of History
Founded in 1915 as the London Rubber Company
Acquired the Durex trademark in 1929
Expanded globally in the 1950s
Pioneered industry firsts:
The first anatomically shaped condoms
The first brand to use electronic testing
The first to advertise internationally in the 1970s
Later launched latex-free, flavored, and textured products
The Big Reveal
While many assumed “Durex” was a cheeky play on “during sex,” the truth is far more practical.
👉 According to the BBC, the name stands for:
Durability, Reliability, and Excellence.
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